A critical milestone for any successful startup is upgrading to their exact-match .com.
The Indicators
You should strongly consider acquiring the exact-match .com when:
- You are raising a Series B or later. Investors expect the maturity of a primary domain.
- Your marketing spend exceeds $100k/month. The leakage of type-in traffic to the .com owner becomes a significant financial drain.
- You are expanding into enterprise sales. Procurement departments view .io or get[name].com with suspicion.