Brand Protection Strategy

Securing the primary .com is step one. Defensive registration is step two. Failing to protect typos and alternative TLDs creates vulnerabilities for phishing and competitor squatting.

Defensive Matrix

For a brand like Pisiri, a standard defensive matrix includes:

  • Exact Match Alternative TLDs: .net, .org, .co, .io, .ai (industry dependent).
  • Common Typos (Typosquatting): pisri.com, pissiri.com, pisire.com.
  • Homoglyphs: Domains using characters that look similar (e.g., using a capital 'I' instead of a lowercase 'l', though less relevant for this specific name).

We provide consultation on establishing an automated defensive registration perimeter post-acquisition.